GAP had Smilebooth bring our Animated GIFbooth out for an activation at one of their official sponsorship events for SXSW this year. They commissioned a live art piece to be created the night before and used that as the backdrop for the GIFbooth. Big thanks to Yoon Hyup for his "The Sound of Blue Jeans" backdrop, created to celebrate Gap’s heritage in denim and music.
The band, Grizfolk, making an appearance in the Smilebooth.
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